Search Engine Optimization (SEO)
An optimized business website is faster, user-friendly, and interactive to rank higher in search engines as Google, Bing, Yahoo, and others. Because having a high rank in the search engines, brings more potential customers to their websites. Thus increasing the conversion rates and bringing more customers through the front door.
Furthermore, SEO will build brand awareness for your business in the search engine results pages (SERPs). Search engine users are more likely to trust a site that is in the first page rather than brands who are not. But getting to the first page in the SERPs almost takes time, do not let anyone promise first page within minutes. A good organic website is built and managed by a white hat SEO, so that is something you should consider.
Therefore, a business owner should take advantage utilizing SEO, because it builds a strong web presence in the SERPs. As a result, your business will surpass competitors acquiring new customers while increasing your profits.
1. User-Friendly Websites
As a business owner, you want to have a faster, easy to navigate, and attractive website. Opposite as some may think, is not just about the search engines, it’s also about the users’ experience. Because if a user stays longer than 5 seconds, it’s probably a potential customer that is interested in your product or service.
In addition, a good structured website with interaction and attractiveness, will compel any visitor to stay longer. Thereby decreasing bounce rate and increasing page authority, while raising your rank in the SERPs. When a website can answer the visitors’ questions, solve their pressing issues and help them find exactly what they’re looking for, increases the likeliness for them to contact your business.
Therefore, having a good on-page SEO (On-page SEO) will also make users enjoy your website. As a result, Google, Bing, Yahoo, and other SERPs will display your business on the first page for others to find.
2. Bring in MORE Customers
Let’s be realistic, marketing has evolved to the internet, so in order to stand out from competition you must have a good optimized website. Seems like businesses that have a good Search Engine Optimized website bring in MORE customers and grow twice as fast than competition. Otherwise, why invest thousands of dollars on marketing?
SEO is the most diverse, efficient, and affordable marketing strategy that exists today. Moreover, it will target customers who are actively seeking to find a product or service that your business provides.
If you are willing to invest time, focus, energy, and less money than you are probably doing now, SEO will help bring “targeted” traffic to your website. As a result, your business will eventually get more potential customers visibility. After all, it should be your goal to provide your customers with high quality products or services.
3. Better Conversion Rates
A good SEO website will permit visitors have a good experience and organized environment. Therefore, the website will display properly across desk and mobile devices, making it easy to view and navigate for potential customers. Because getting that potential customer attention is the goal for a high conversion rate.
Yet if your website does not convert the visitor on the first time, it will almost bring the customer for a future visit. Therefore, staying in touch with customers and visitors through social media is important. A good business communication with customers, is more likely to create loyal and returning visitors.
4. Build Brand Awareness
Brand awareness is built by having a high rank on the SERPs. The more your website appears on the first page of Google, Bing, Yahoo, and others, customers will trust your brand more. When a particular term related to your business is searched, your brand should come ahead of your competitors. Brands that don’t have a strong SERPs presence rather than ones that do, do not get visibility.
Therefore, your businesses should invest in SEO, so as to gain top results for the KEY terms related to your brand. Consequently, search engines and (social media (link)) play a significant role in exposing your brand to the public. Do not let your competitors cast down a shadow on your business.
5. Pass your Competition
Your competitor offers the same products and services at a same price, but one of them has a less optimized website than the other. Both are located in the same city or surrounding suburbs.
- Which business do you think will attract more potential customers to their website from local searches?
- Which business will have more possibility to grow, earn more income, and become more successful?
Therefore, do not be the business that is not taking advantage of Search Engine Optimization. It is a very powerful tool that will enhance your business visibility in the internet to the public. So, if you know that some of your competitors are doing SEO already, ask yourself why you haven’t started a campaign for your business.